Typography (Management)

I think that typography is one of the most underrated parts of design. It plays a huge role in conveying emotions. Different fonts and styles help establish a visual hierarchy and guide the user’s eye. It also plays a crucial role in communicating brand identity. It’s more than just picking a font that looks nice — it’s about creating structure, flow, and personality in your content. Whether it’s a website, a flyer, or a social media post, the way text is styled can make something feel modern, playful, elegant, or professional. When typography is done well, it often goes unnoticed — it just feels right. But when it’s off, it can make even the best design feel messy or hard to read.

When I manage fonts, I start by choosing a font pairing that reflects the overall tone of the project. I usually go with one font for headings and another for body text, making sure they complement each other and don’t compete for attention. This may involve choosing a san serif for the body and a serif for headings. I also pay close attention to details like font size, line height, and spacing to ensure everything feels balanced and easy to read. A big part of font management is consistency, so I like to use guides in my software when designing to help keep everything aligned, if not I use auto-snapping.

For fonts, I like to explore DaFont.com or Adobe Fonts because they offer a huge variety of creative and unique styles that help me match the vibe of each project. I always make sure to double-check licensing and make sure any fonts I use are allowed for commercial use when needed. Once I choose my fonts, I make sure they are installed and that they work. I also try not to overdo it. If you use too many fonts that can make a design feel chaotic, so I usually stick to two or three. At the end of the day, good typography blends design and communication, helping people not only read content but enjoy the experience of reading it.